CHOCOLAT FREY “FURY”, Crossmedia Campaign
CHOCOLAT FREY “FURY”, Crossmedia Campaign
CHOCOLAT FREY “FURY”, Crossmedia Campaign
CHOCOLAT FREY “FURY”, Crossmedia Campaign
CHOCOLAT FREY “FURY”, Crossmedia Campaign
Blueprint campaign to raise brand awareness for the Swiss Chocolat Frey. Using a clever mechanism to seed the unicorn Image in a natural and authentic way was the first key in the chain of this successful campaign. In no time, the story went viral and was picked up worldwide by various media platforms such as YouTube, CNN, and many more. It created earned media coverage and word of mouth of immense value.
Crossmedia Campaign · Digital · Print / Outdoor · Public relations · TV-SPOT · Webfilm · Website
Blueprint campaign to raise brand awareness for the Swiss Chocolat Frey. Using a clever mechanism to seed the unicorn Image in a natural and authentic way was the first key in the chain of this successful campaign. In no time, the story went viral and was picked up worldwide by various media platforms such as YouTube, CNN, and many more. It created earned media coverage and word of mouth of immense value.
Crossmedia Campaign · Digital · Print / Outdoor · Public relations · TV-SPOT · Webfilm · Website
Blueprint campaign to raise brand awareness for the Swiss Chocolat Frey. Using a clever mechanism to seed the unicorn Image in a natural and authentic way was the first key in the chain of this successful campaign. In no time, the story went viral and was picked up worldwide by various media platforms such as YouTube, CNN, and many more. It created earned media coverage and word of mouth of immense value.
Crossmedia Campaign · Digital · Print / Outdoor · Public relations · TV-SPOT · Webfilm · Website
Blueprint campaign to raise brand awareness for the Swiss Chocolat Frey. Using a clever mechanism to seed the unicorn Image in a natural and authentic way was the first key in the chain of this successful campaign. In no time, the story went viral and was picked up worldwide by various media platforms such as YouTube, CNN, and many more. It created earned media coverage and word of mouth of immense value.
Crossmedia Campaign · Digital · Print / Outdoor · Public relations · TV-SPOT · Webfilm · Website
Blueprint campaign to raise brand awareness for the Swiss Chocolat Frey. Using a clever mechanism to seed the unicorn Image in a natural and authentic way was the first key in the chain of this successful campaign. In no time, the story went viral and was picked up worldwide by various media platforms such as YouTube, CNN, and many more. It created earned media coverage and word of mouth of immense value.
Crossmedia Campaign · Digital · Print / Outdoor · Public relations · TV-SPOT · Webfilm · Website
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
