THE YELLOW PAGES “CINEMA TRAILER”, CROSS MARKETING CAMPAIGN
THE YELLOW PAGES “CINEMA TRAILER”, CROSS MARKETING CAMPAIGN
THE YELLOW PAGES “CINEMA TRAILER”, CROSS MARKETING CAMPAIGN
THE YELLOW PAGES “CINEMA TRAILER”, CROSS MARKETING CAMPAIGN
THE YELLOW PAGES “CINEMA TRAILER”, CROSS MARKETING CAMPAIGN
Multi-award-winning brand identity and creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. The idea to integrate the campaign into famous movie trailers had never been seen before, and the campaign showcased the versatility of the concept. It created a significant and smart win-win situation for both the film production company promoting the movie, as well as for Yellow Pages, placing their messaging in the trailer and expanding brand awareness. This winning formula has tremendously boosted the brand Yellow Pages' online and print products for many years. No matter what, all roads lead to the Yellow Pages.
Brand Identity · Cinema · Cross Marketing · Crossmedia Campaign · PUBLIC RELATIONS · TV-Spot · Webfilm
Multi-award-winning brand identity and creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. The idea to integrate the campaign into famous movie trailers had never been seen before, and the campaign showcased the versatility of the concept. It created a significant and smart win-win situation for both the film production company promoting the movie, as well as for Yellow Pages, placing their messaging in the trailer and expanding brand awareness. This winning formula has tremendously boosted the brand Yellow Pages' online and print products for many years. No matter what, all roads lead to the Yellow Pages.
Brand Identity · Cinema · Cross Marketing · Crossmedia Campaign · PUBLIC RELATIONS · TV-Spot · Webfilm
Multi-award-winning brand identity and creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. The idea to integrate the campaign into famous movie trailers had never been seen before, and the campaign showcased the versatility of the concept. It created a significant and smart win-win situation for both the film production company promoting the movie, as well as for Yellow Pages, placing their messaging in the trailer and expanding brand awareness. This winning formula has tremendously boosted the brand Yellow Pages' online and print products for many years. No matter what, all roads lead to the Yellow Pages.
Brand Identity · Cinema · Cross Marketing · Crossmedia Campaign · PUBLIC RELATIONS · TV-Spot · Webfilm
Multi-award-winning brand identity and creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. The idea to integrate the campaign into famous movie trailers had never been seen before, and the campaign showcased the versatility of the concept. It created a significant and smart win-win situation for both the film production company promoting the movie, as well as for Yellow Pages, placing their messaging in the trailer and expanding brand awareness. This winning formula has tremendously boosted the brand Yellow Pages' online and print products for many years. No matter what, all roads lead to the Yellow Pages.
Brand Identity · Cinema · Cross Marketing · Crossmedia Campaign · PUBLIC RELATIONS · TV-Spot · Webfilm
Multi-award-winning brand identity and creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. The idea to integrate the campaign into famous movie trailers had never been seen before, and the campaign showcased the versatility of the concept. It created a significant and smart win-win situation for both the film production company promoting the movie, as well as for Yellow Pages, placing their messaging in the trailer and expanding brand awareness. This winning formula has tremendously boosted the brand Yellow Pages' online and print products for many years. No matter what, all roads lead to the Yellow Pages.
Brand Identity · Cinema · Cross Marketing · Crossmedia Campaign · PUBLIC RELATIONS · TV-Spot · Webfilm
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
