Multi-award-winning creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. To enhance awareness, various unexpected ambient media touchpoints were selected to further anchor the core messaging of the campaign idea. Even a simple parking barrier proved to fit effortlessly into the concept as this rather unique combination of storytelling shows. No matter what, all roads lead to the Yellow Pages.
Multi-award-winning creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. To enhance awareness, various unexpected ambient media touchpoints were selected to further anchor the core messaging of the campaign idea. Even a simple parking barrier proved to fit effortlessly into the concept as this rather unique combination of storytelling shows. No matter what, all roads lead to the Yellow Pages.
Multi-award-winning creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. To enhance awareness, various unexpected ambient media touchpoints were selected to further anchor the core messaging of the campaign idea. Even a simple parking barrier proved to fit effortlessly into the concept as this rather unique combination of storytelling shows. No matter what, all roads lead to the Yellow Pages.
Multi-award-winning creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. To enhance awareness, various unexpected ambient media touchpoints were selected to further anchor the core messaging of the campaign idea. Even a simple parking barrier proved to fit effortlessly into the concept as this rather unique combination of storytelling shows. No matter what, all roads lead to the Yellow Pages.
Multi-award-winning creative campaign. A stunning yet timeless visual language combined with the shortest-possible headline concept. One word, one question mark. To enhance awareness, various unexpected ambient media touchpoints were selected to further anchor the core messaging of the campaign idea. Even a simple parking barrier proved to fit effortlessly into the concept as this rather unique combination of storytelling shows. No matter what, all roads lead to the Yellow Pages.
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com
Ralf Kostgeld for Publicis
Many thanks to all participants
Full credits on persoenlich.com